Social media transforms awareness of young people
The uptake of social media in pharmacy allows pharmacists to engage with the general public better, and in particular with young people. There are improvements to the publicity and marketing of the services pharmacies provide, and social media analytics enable the delivery of information to be tailored to the individual. Pharmacists can disseminate information about public health initiatives rapidly to a wide audience.
Proposed workforce impact
- Increasing patient demand for pharmacists and pharmacy services.
- Social media fuels an increase in patient expectations of the pharmacist workforce, which increases overall demand for pharmacy services.
Sources or references
- http://www.ncbi.nlm.nih.gov/pubmed/21071322
- http://crx.sagepub.com/content/29/5/584.short
- http://lovell.com/healthcare/risky-not-social-media-big-impact-public-perceptions-hospitals/
Additional research questions
- Which pharmacy services currently use social media?
Some of the information in this section is provided by stakeholders and expert groups, and does not necessarily represent the views of the CfWI.
