Generation Y entitlement

There is a shift in generational attitudes as more empowered consumers, who are used to having their needs met, express this as an entitlement for emergency and acute care. Demand for consultant-delivered care is the norm, as is immediate access to care. Increased internet-based research into illnesses and ailments provides patients with a greater knowledge of the treatments available to them. Generation Y therefore feels entitled to receive specific treatments and demands them, despite the cost of provision. Generation Y becomes increasingly litigious; physicians are less likely to take any risks for fear of compensation cases.

Proposed workforce impact

• There is increased demand for acute medical care.

Sources or references

• www.wellpoint.com/prodcontrib/groups/wellpoint/@wp_news_research/documents/wlp_assets/pw_d014937.pdf

Additional research questions

• Can we afford to treat every person who demands treatment?

Some of the information in this section is provided by stakeholders and expert groups, and does not necessarily represent the views of the CfWI.