An increase in marketing by providers

Potential and current providers will market their services increasingly as patients will increasingly be directly influential in choosing and paying providers. This may impact on nursing in a number of ways – it could lead to a diversification of employers with differing role requirements, career pathways and terms and conditions. It could be that more people buy social care or cheaper healthcare, rather than pay for highly qualified nurses with specialised knowledge and experience. The outcomes in terms of patients' health are uncertain and high risk.

Some of the information in this section is provided by stakeholders and expert groups, and does not necessarily represent the views of the CfWI.